Lauren Hoar
Digital Content Executive Producer
RESUMÉ
Work​
Experience​
skills
Digital Content Executive Producer
WBIR Channel 10, Knoxville, Tenn.
June 2017-Present
• Manage station website, social media platforms, and digital team
• Use analytics to decide what content to share, post, and publish
• Write and proofread station’s daily newsletter: “Take 10”
• Break stories on digital platforms including website and app
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Digital Content Executive Producer/News Producer
WRDW-TV News 12/WAGT NBC 26, Augusta, Ga.
May 2014-May 2017
• Wrote, produced, and boothed, daily newscasts
• Managed station website including writing and editing articles
• Built a strong social media presence for the station to reach a wider audience
• Studied demographics to determine best target audience for newscast, digital platforms
Producer, reporter, photographer, director, web producer, anchor
Carolina News, Columbia, S.C. Jan. 2014 – May 2014
• Produced and directed a live, daily, 30-minute newscast
• Reported, shot, and edited stories primarily as a one-man band
Media/PR Intern Palmetto Luna Arts, Columbia, S.C.
Sept. 2013-Jan. 2014
• Assisted with creation of graphics for fliers promoting Hispanic/Latino arts, culture, and heritage events in Columbia, SC
• Contributed to creation of new company logo • Posted to, monitored social media pages including Facebook, Instagram and Twitter
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Content Intern WIS 10News, Columbia, S.C.
Aug. 2013-Dec 2013
• Monitored wires to assist producers with stacking and writing newscasts• Helped reporters in the field with live shots and gathering interviews
Clickability, Lakana, TegnaONE
Adobe Photoshop, InDesign
Edius, Final Cut Pro
Google Analytics, Data Studio Chartbeat, Crowdtangle
Social News Desk, TrueAnthem
Microsoft Office
Education
University of
South Carolina - Columbia
May 2014
Bachelor of Arts
Broadcast Journalism
and Mass Communications
Spanish Minor